E-commerce Retail & Apparel
Photographs with a job: get it into the cart.
E-commerce is the least sentimental photography there is. Somebody is deciding with their thumb, in about a second, from a picture two inches wide — so the shot has to answer the questions a fitting room would. What is it made of. How does it hang. What size is it, really. We shoot apparel on people and on the wall, product on seamless, and the store itself, and we cut every frame for the listing, the ad and the grid out of one session.
Send the line sheet and the placements. We'll shoot it once and cut it for every size the shop needs.
Start the conversation
The picture is the whole shop window.
Nobody gets to pick it up, hold it against themselves, or check the seam. One photograph has to do all three, and it has to do it at thumbnail size.
Against a wall with nothing on it.
Same wall, same light, same mark on the floor, and the model turned a few degrees between frames. Nothing about it is interesting, which is exactly the job.
Boring on set is the entire point. It's what lets forty different products look like they belong to one shop when they land in a grid.
And everything that isn't clothes.
Bottles, baked goods, arrangements — the rest of the catalog, shot to the same standard and cropped to the same grid.
Food for a shop page is a different job from food for a menu — it has to look like the one that turns up in the box, not the best one of the batch.
And then there's the room it sells in.
A retail build is a set that has to survive a month of customers — and it gets photographed the morning before the first one walks in.
Somebody wrote the copy, somebody chose the paper, somebody set the press. A shot of the whole store never shows you any of that.
A listing photo is the only salesperson you get, and it doesn't get to answer follow-up questions.
Send the line sheet.
Tell us how many SKUs and where they're going. We'll come back with a shot list and a day count.
