A blue Ferrari with yellow racing stripes photographed head-on at dusk.
Automotive

The photos are what your car sells for.

Auction listings, collection documentation and dealer sets, shot at the hour that actually flatters a car, with the detail frames a bidder scrolls for.

  • Built for how auction listings get read.

    Bring a Trailer and Cars & Bids are won in the photo set. That means the walkaround, the interior, the engine bay, the wheels, and the honest frames of the flaws. A listing that hides them gets asked about them in the comments anyway.

  • Shot at the right hour, on purpose.

    Early morning and golden hour, because that is when a body line reads as a body line instead of a reflection of a parking lot. Midday flat light is the single most common reason a good car photographs badly.

  • The details do the selling.

    The badge, the stitch, the casting number, the way the paint runs down a flank. Anyone can shoot a three-quarter front. The close work is what tells a bidder this car has been looked after by someone who noticed.

Ferrari at dusk

Cameras booked by

The work

Some are worth more than a house. Some were rebuilt in a driveway.

They get the same attention. Concours restorations, survivor drivers, a 240Z at dusk and a truck somebody spent four years on. The job is to photograph the car that is actually there, at its best, without pretending it is a different car.

See the Automotive gallery
Aston Martin Vanquish: the same car, in motion
A silver Aston Martin Vanquish parked in front of a Spanish-tile villa.
A teal and white classic Ford F-100 pickup parked on a driveway.
A maroon Datsun 240Z parked at dusk.
The exposed V8 engine bay of a yellow Ferrari 355 with the rear hatch raised.
The brown leather interior and chrome steering wheel of a restored teal pickup.
A red 1958 Chevrolet Corvette convertible parked on gravel against green trees.
How it runs

Tell us the car and where it lives.

  1. 01

    The car, and what it is for

    An auction listing, a collection record and a dealer set are three different shot lists. Knowing which one you need changes the location, the time of day and how many frames the set wants, so say it up front and the shoot is built around it.

  2. 02

    We shoot the hour, not the appointment

    Which usually means starting early or finishing late, somewhere with a clean background and room to walk all the way around. Aerials are available where the setting is worth it and the airspace allows, flown licensed and cleared in advance.

  3. 03

    Back in three business days

    Color graded, every good frame, no per-picture charge. Sized for the auction platform, for your own listing, and for the places where cars actually get found.

What it costs

One flat rate per car. No hourly clock to watch.

  • A car$349 per car

    Flat, not hourly. The full walkaround, the interior, the engine bay, the wheels and the detail frames, shot for as long as the car takes rather than for as long as you booked. Every good frame comes back color graded with no per-picture charge.

  • A car, with video$549 per car, with video

    Stills and motion from the same visit. For an auction listing a cold start and a walkaround does more work than a long film, and buyers want to hear it run.

  • Aerial$399 per hour

    Licensed, insured and cleared before the day. Worth an hour when the road, the property or the line-up is part of what you are selling.

  • A longer film$149 per edited minute

    The per-car rate already covers the short cut a listing needs. Beyond that, film is priced by the finished minute, and all raw footage is included in the shooting rate either way.

  • Dealerships and fleetsBy volume custom quote

    If you have a lot of cars to photograph, get in touch and we will build a quote around the volume. The per-car rate keeps falling the more there are, because the setup and the travel are paid once and the rest is just cars.

Paint, background and plate work is quoted per set, not at the portrait rate. We shoot cars across the country, and travel is priced into the quote you approve.

See the full rates
Before you book

What owners and sellers ask.

A bright green classic Plymouth muscle car parked beside a barn.

What are you selling?

The car, where it lives, and whether it is going to auction. That is enough to come back with a time and a number.

Card on file at booking, charged when we wrap. No deposit under the standing threshold.