A track day that had to look like a product.
COTA Driving Experience puts people in a performance car on a Formula 1 circuit. The pictures have to sell the drive before anyone books it.
Sell the lap, not the car park.
The cars are the product, but the thing being sold is the twenty minutes somebody spends behind the wheel of one. That meant shooting the circuit as a place you want to be standing, not as a backdrop the cars happen to be parked on.
We were on the pit lane before the cars were.
Empty tarmac in the morning, then the liveried cars out one at a time as the light came up. Working the circuit before the day starts is the only way to get the frames that make it look like a circuit rather than an event.
Cut for the booking page first.
Wide frames that establish the place, tight ones on the livery and the crest, and the driver's seat from the driver's eyeline. The set is built so the page selling the experience has a frame for every block on it.
One rate, the whole set, fully edited, at the terms agreed before the day.
A circuit is a hard place to shoot twice.
Track access is the expensive part, and it is rarely available on a second pass. Everything from the day leaves with the client, in full resolution, so next season's campaign is a re-crop rather than another booking of the circuit.
Three from the day.
Your turn on the grid.
Tell us the date and the venue. A sentence is enough to start.